GE (General Electric) released a TV ad promoting wind energy: Capturing the wind and putting it to good use – Wind Energy from GE, the cleanest renewable energy on earth. The ad has been nominated for the most outstanding commercial in the Emmy Awards 2007. The General Electric Jar ad was developed at BBDO, New York by chief creative officer David Lubars and Bill Bruce, creative director/art director John Leu, creative director/copywriter Brad Roseberry, executive producer Regina Ebel, assistant producer Filomena Lovecchio, executive music producer Melissa Chester. Filming was directed by Traktor (Pontus & Patrik) via Partizan with director of photography Emmanuel Lubezki (Children of Men). Editor was Gavin Cutler of Mackenzie Cutler. FX was done at Mass Market. Music in the ad is ‘Catch the Wind’, performed by Donovan.
Who am I ?
Hi, I’m Erik Astrand and the man behind this site.
My story? I am about to be 50 and all my life I have been interested in technical things. Not sure if the special interest for the wind, and how to use the wind, started when I as a 5 year old boy and got my first sail dinghy.
Anyway, wind power and to build my own wind generator was a dream for several years. I studied many websites and also bought many courses before I finally built my own windmill. This site is about that journey and you will also find some more general articles about wind power.
Enjoy! and check out the about me page to read more.
@Allante715 You do the math; bitch. LOL
@loganpete11
The Nazi party wasn’t even around when GE was created…
This is truly one of my all time favorite commercials ever! Thank you for posting it!
anyone else see the subliminal message from nbc?
@SupaSaiyajinNaruto get out of here noob
@Audioslave6556 the jews own it
@truegwbfan How ’bout you shut the fuck up because it was a joke?
Whenever I hear this song, I think of windmills now.
@Allante715
1) Wind farms tend to have less of a down time than coal plants on a year by year basis and don’t fail instantly when they fail
2) How much does it take to extract the coal, much less how much of an environmental impact does it have and how long can we maintain doing it as we are
3) Wind turbines are getting more and more efficient we should be moving towards renewables being a base load and conventional as back up as time goes by.
Anybody take note of how much carbon based energy was burned to get that boy to the party with his jar of wind? That probably tells more truth about the fickleness and expense of wind and solar than the sweet music and humorous situation would have us believe.
@garith21 But they only work when the wind blows – what will be done to provide energy when the wind is still? Oh yeah, and how much does each kilowatt hour cost compared to coal and gas? And, uh, how many jobs have been exported from Europe since they mandated their form of cap and trade? Hmmm…? Maybe no so good afterall, especially since the “science” that was supposed to prove CO2 was causing global warming. Now we know the earth has been cooling since 1998.
@growlingrizzlybear
1) The wind is always blowing somewhere, and in some places it blows more than others, wind farms also still have less down time than coal plants, using an integrated grid and energy storage facilities during times of low demand will help
2) Actually wind has been getting comparatively better since you know, upkeep costs are relatively non existent in comparison to keeping constant supplies of coal and technology is constantly getting better.
@growlingrizzlybear
3) Since our general energy consumption seems to be going up how long do you think we can continue burning our limited supply of fossil fuels without relying on renewables in the long term?
4) Only as long as you, I don’t know ignore the data, the science has shown that the moving average has increased globally over the last few decades and is no different since 1998 in that stance.
@growlingrizzlybear
Since you wanted to bring up Europe are you aware that in Germany there are times when wind generates so much power that they actually have paid people to keep their lights on to use excess energy since they lack the many energy storage facilities that could be used to store the energy. When is the last time you’ve ever been paid to keep your lights on with coal?
@garith21 Why is it that the only way “alternatives” can be used is when they are substantially subsidized by government? There have been attempts to us alternatives since the Carter years and all they have done is waste money. Are you thinking we need wind, etc., because we will run out of fossil fuel or because fossil fuel causes global climate change?
@growlingrizzlybear
1) Fossil fuel is a limited resource and we in fact import most of our oil.
2) CO2 emissions are the primary cause of climate change over the last few decades
3) We should be moving towards new technology that is long term sustainable while using conventional power plants as back up if we want to be more energy independent and the sooner we work towards it the less we’ll have to sacrifice later.
4) Why did you respond to absolutely nothing in my previous posts?
@growlingrizzlybear
1) Fossil fuel is a limited resource and we in fact import most of our oil.
2) CO2 emissions are the primary cause of climate change over the last few decades
3) We should be moving towards new technology that is long term sustainable while using conventional power plants as back up if we want to be more energy independent and the sooner we work towards it the less we’ll have to sacrifice later.
4) Why did you respond to absolutely nothing in my previous posts?
@growlingrizzlybear
5) You do realize there are many independent private companies that deal with wind right? The industry is actually growing relatively quickly but when we’re talking about fixing the national infrastructure it’s natural that its government who’s going to get involved.
6) Wind is not the only alternative energy source, Bill gates for example is working on a project of using spent fuel cells from normal nuclear power plants as fuel for a different nuclear power plant.
@growlingrizzlybear
5) You do realize there are many independent private companies that deal with wind right? The industry is actually growing relatively quickly but when we’re talking about fixing the national infrastructure it’s natural that its government who’s going to get involved.
6) Wind is not the only alternative energy source, Bill gates for example is working on a project of using spent fuel cells from normal nuclear power plants as fuel for a different nuclear power plant.
@growlingrizzlybear
1) There are many wind and other alternative energy companies in existence, but when we’re talking about revamping the national infrastructure of course government’s going to be involved.
2) Fossil Fuels aren’t limitless, most of it is imported and the more we use the worst it gets in that respect
3) CO2 emissions are responsible for the most recent climb in global temperatures.
@growlingrizzlybear
4) It’s cute you want to focus on 1998 which is a known outlier of having a combination of having a high TSI and an abnormally strong el nino and assert it’s cooler now than it was then, ignoring that there are other temperatures globally that are warmer without having the benefit of both outliers and that no AGW proponent assert that CO2 is the only driver in climate, merely that it’s responsible for the upward trend over multiple decades.
Such a sweet and innocent commercial. I wish there were more of these kinds of commercials than the ones on TV that make no sense whatsoever.
I fucking hate GE for helping the radicals in the white house >:(
Pura hipocresia.G.E.contamina el medio ambiente y hace una gran campaña publicitaria para hacer creer lo contrario.IMAGINATION,mucha imaginacion le echan estos señores para hacer creer que son una gran compañia limpia y respetuosa con el medio ambiente.
@gamefreak1000000 yes nothing worse than radicals . . . . . radical towards what exactly?